William Lidwell

Will writes, speaks, and consults on matters of design and engineering psychology. He is particularly interested in cross-disciplinary design and the means by which organizations achieve and institutionalize innovation. Will is currently busy consulting, teaching Industrial Design at the University of Houston, and finishing his next book which regards social engineering. Follow Will on Twitter.

Kritina Holden

Kritina Holden is a Human Factors specialist at Lockheed Martin–Space Operations and NASA, where she is responsible for performing applied research on HCI topics for the space environment. Formerly a Lead Usability Engineer with BMC Software, Kritina is author of numerous guideline texts in the areas of human-computer interaction and human performance.

Jill Butler

Jill Butler is the founder and president of Stuff Creators Design Studio. She and her staff help clients explain concepts and express themselves through graphics, interaction design, web site design, printed products, and custom-designed 3-D objects. She has worked as a print designer, information designer, and multimedia designer for herself and various companies in the Houston area. Jill served as a lecturer and taught design-related classes at the University of Houston and Kingwood Community College.